Rich Media Advertising Platform

If a user engages with a brand’s advertisement, the brand recall will be higher.As more and more online display ads surround users, banner blindness becomes a crucial concern. Airtory helps you build engaging, effective and economical Rich Media display ads for Branding Campaigns to ensure better performance and higher ROI. Capture maximum audience attention with highly engaging, dynamic, and interactive rich media ads through a platform designed to make programmatic easy.

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Build Rich Media Ads Like a Boss!

Meet better ways to make your ads more effective and bring more revenue with Airtory! We help you plan, execute and optimize high-performing ad campaigns with engaging custom-rich media advertising essential to your brand. Rich media is a digital advertising term that focuses on audio, video, text and other dynamic visual elements while creating ads, unlike traditional ads that are all about static elements. This, in turn, encourages the viewers to interact and engage with the ads, thereby boosting performance and conversion rate.

Advertisers and marketers consider rich media display ads a powerful tool that offers greater performance and is proven to amplify conventional advertising efforts. Several market studies reveal that ads with rich media elements outperform the standard banner ads with impressive CTRs. Bring in the rich media elements to deliver excellent ad experiences! After all, rich media ads are all about bringing life and adding a twist of richness to bland advertisements!

Partnering with Airtory for rich media advertising is more than just an ad builder experience. We help marketers and advertisers build engaging and effective rich-media campaigns at economical rates. Furthermore, our real-time analytics tool allows them to track and optimize ad campaigns on the go, ensuring better performance and a high ROI supported by improved CTR and dwell time.

Why Choose Airtory for Rich Media Ads Creation?

We are a creative ad management platform that offers a rich media display ad builder with enhanced features and advanced tools. The display ad builder platform offers numerous ways to engage and involve the audience to increase brand awareness and generate clicks. Partnering with us will help you create quality ads that elicit strong user responses. Here’s how Airtory, as your go-to display ad maker platform, can help you.

Deliver Unique Ad Experiences

Airtory ad builder platform gives rich media display campaigns a new and unique twist, making it a memorable ad experience for users. They can captivate the audience with exceptional ads, further improving brand engagement and adding value to media investments.

Ad Fraud Detection for Increased ROI

Our systems are enabled to track and block any fraud traffic coming through. Users are immediately alerted of this activity, allowing them to identify and crack down the source of bad traffic to uninterruptedly deliver high-performing rich media ads.

Real-Time Analytics

Track ad performance in real-time and optimize campaigns on the go with our rich media ad creator. Get detailed reporting of interaction, which is unique to each ad experience and provides a funnel view of the user journey, allowing to break down the message analysis.The platform's real-time analytics feature ensures your money is never wasted on audience traffic that doesn’t convert.

No Technical Expertise

Work magic with words and colours to make smashing rich media ads and let our ad creator handle the rest. Partnering with Airtory would allow advertisers to sit back, relax and watch the magic of rich media ads development unfold in minutes. Experiment and make your vision come to life with Airtory as your display ad maker platform.

Easy to Use Templates

Utilizing Airtory as your partner in generating engaging ads gives you the benefit of choosing from a wide range of tried and proven templates to choose from. The advertising options displayed on the platform capture more audience attention and skyrocket your ROI. Choose a template and import your brand elements to create interactive and rich media ads.

Best Rich Media Advertising Platform

Compared to traditional ad formats, rich media ads include multiple options. Choose from a wide range of high performing rich media display ad formats and create successful campaigns using our intuitive and advanced rich media ad builder.

Banner Ads

Banner ads are more than just display banners or standard text. Banner ads rule the webpage and are more likely to be seen because they stay on the screen while users explore the page. Rich media elements attract viewers and compel them to interact with the ads.

Interstitial Ads

A full-screen master ad format that is highly intriguing owing to its widescreen attribute. This, in turn, makes it hard to miss and combats banner blindness. Interstitial ads can include animations to make the ads more engaging.

Responsive Ads

Highly responsive rich media advertising technique that automatically adjusts to fit different screen sizes to enhance the ad viewing experience.

Video Ads

The best type of rich media ads, which are an integral part of every ad campaign for their proven effectiveness supported by high engagement.

Expandable Ads

Ads that expand from their displayed size for better visibility. This helps overcome banner blindness and maximize the ad reach.This type of ad expands when the user performs a specific action, such as a click or hovering over the ad.

Benefits of Rich Media Ads

Creative rich media ads builder are an asset to the digital marketing world in a variety of ways.

Optimizes Lead Generation and Conversions

Due to their uniqueness, rich media ads demand attention from your audience. Rich media ads present a better opportunity for your target audience to increase the engagement of your ads. This, in turn, helps teams to generate leads and increase conversions.

Great Interaction

Advertisers and marketers can effectively capture the attention of the audiences by compelling them to interact with their creative rich media ads.Visitors are most likely to engage with your brand’s message if it's displayed in rich media ad format.

Detailed Metrics

Rich media elements allow access to detailed metrics in terms of engagement, which enables advertisers to accurately measure important factors that reflect the ad performance and make more informed decisions empowered with apt data.

Brand Awareness

Interactive rich media ads maker help to create memorable ad experiences that deliver significant uplifts in brand awareness, message association, and purchase intent.

Quality User Experience

The movement and uniquely laid out message of rich media ads step above the web noise and keeps the viewers glued longer than conventional ads, without even perceiving them as ads.

Endless Creativity

Rich media display ads builder provide users with the creative flexibility to deliver ads in innovative ways. This includes integration of shoppable videos, 360-degree view and other advanced formats.

Rich Media Display Advertising FAQs

Rich media is a digital advertising term for an ad that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content. Rich media ads offer more ways to involve an audience with an ad like expand, float, etc. Besides, advertisers can access aggregated metrics on the audience's behavior, including a number of expansions, multiple exits, and video completions to get granular data on the success of the campaigns.

Further, rich media ads let agencies create complex ads that can elicit strong user response. Using HTML5 technology, the ads can include multiple levels of content in one placement: videos, games, tweets from an ad, etc. If you have a simple objective to generate clicks or a more ambitious goal to create brand awareness, rich media is the format to go with.

If you are thinking about what rich media ad sizes are, here is a list of some commonly used options that you can pick for your next ad campaign.

Video
Native
Square
Standard
Interstitials
Responsive
Expandable
Leaderboard
Page Takeover

According to various market studies and researches, rich media display ads have been proven to deliver a high click-through rate (CTR). One of these studies states that these ads outperform the standard banner ads by an incredible 267% CTR. The number itself is enough to prove the effectiveness of rich media display ads over conventional ads and make them stand out in the competition.

Tracking the performance of rich media ads is easier with Airtory. The system provides detailed reporting of interaction so that users can see how a campaign has performed from multiple viewpoints. These include,

Clicks
Impressions
Exposure time
Engagement rate
Ad viewability rate
Time spent on the ad
Daily and hourly breakdown of metrics
User interaction on every interaction point

Airtory is a creative management platform (CMP) and the output of the ad is an ad tag. These ad tags are universally compatible with all Display/Video Ads inventory available on DSPs, Ad Networks or direct publishers. We are a Google certified Third Party Ad Server (3PAS) and can run on all Google Display Ad Networks.

Dynamic Creative Optimization is a technology that allows you to create dynamic ads where the message is personalized for every user based on their online behavior, geographic location, time, weather conditions, and many more factors. For instance, one can create dynamic ads that change according to different weather conditions or time zones.

Airtory gives you more control over your creatives, even beyond choosing the types of formats you want to run. This functionality is rare and only available with a few ad servers and landing page builders like ours, letting you create and deliver high-performing landing pages.

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