As the digital landscape gets more and more crowded, brands require a strong online presence to get noticed. Furthermore, it has become more important than ever before to stand out from the noise of the digital crowd and connect with your audience to stay relevant. It is not about running more digital marketing campaigns, but about optimizing your process for creating these campaigns. For example, the creative production of ad units for mobile advertising and multiple variations for different platforms is a time-consuming process that can be optimized by automating the task. Using a digital advertising platform that offers helpful features, including an ad builder is one of the best ways for marketers to streamline ad production at scale, freeing up teams from having to do repetitive tasks, so they can concentrate on the more strategic and creative tasks.
What Is a Digital Advertising Platform?
An advertising platform is one of the best solutions for making campaign creation easier and more efficient. Top advertising platforms can manage everything, from producing the best display ads to incorporating rich media elements to make the ad interactive. They also automate the production of hundreds of variations of the ad for serving across different platforms. An advertising platform will provide access to the tools and capabilities you need to optimize the creation, management, and tracking of your digital ads. The best advertising platforms allow marketers to track how their ads are doing in real-time and make changes or adjustments to ensure better performance. One of the top benefits of using a digital advertising platform is that it requires no coding skills or specialized knowledge to build interactive and engaging ad experiences.
Benefits of Using Online Advertising Platforms
Multiple Ad Formats to Choose From
The best ad platforms offer multiple ad formats that you can choose from to create ad experiences. Several ad platforms also allow you to personalize your ads for different audiences using dynamic creative optimization, which can tailor the brand message as well as the creative for different audiences in real-time. Generally, online advertising platforms also offer rich inventories of ready-to-use templates for creative display ads and video ads.
Universally Compatible Ad Tags
Most online advertising platforms generate universally compatible ad tags that can be placed across the internet, on programmatic advertising platforms, for direct ad placements, and more. This allows advertisers to send their brand messages to various advertising platforms, using ad tags that are compatible across all ad servers, DSPs, ad exchanges, as well as independent publishers.
Dashboard
Using the right advertising platform also allows advertisers to create and manage multiple ad campaigns of the best display ads, rich media ads, video ads, etc. with an easy-to-use dashboard where they can track the performance of live campaigns and even make changes to them in real-time to optimize the campaign based on several performance metrics that can also be tracked through the dashboard. Advertisers can also access detailed reports and analytics for their campaigns.
Scaling
One of the best benefits of using an ad builder platform for your creative display advertising campaigns is the capabilities they offer for automating repetitive tasks. Offering automation capabilities for advertising management at scale, these platforms can take care of all time-intensive, repetitive tasks and increase production output, without advertisers having to expand their resources.
Enhance Your Digital Ad Campaigns
Whether you are looking for native advertising platforms or website advertising platforms, there are a lot of benefits to be gained.
Rich Media Display Ads
Rich media refers to a mix of interactive elements, like audio, video, animation, etc., which can help improve functionality and interactivity, when used in ad creation. Rich media ads make for the best display ads campaigns thanks to the unconventional approach they follow to engage audiences across the digital landscape. Recently, there has been a shift in the digital marketing sector, where rich media ads have almost replaced traditional ad formats, having been proven to be effective in overcoming various website advertising challenges, like banner blindness. Using the right kind of advertising platform, advertisers can plan, create, and manage high-performing creative display advertising campaigns with engaging rich media ads. Further, the real-time analytics and tracking will also allow them to optimize their live campaigns to ensure better performance.
Programmatic Ads
Programmatic ad platforms allow for the automatic bidding and placement of ads. However, you also need the best creative display advertising platform that allows you to automate the creation, scaling, and dynamic optimization of ad units for your programmatic ad campaigns. The platform should allow you to use data feeds and sets of rules to automate dynamic ad creation that are optimized in real-time for programmatic placements, based on the audience to whom the ad is being served. This will allow you to optimize creative performance with highly personalized ad creatives that respond and adapt to user behavior and demographics in real-time, while also helping make your advertising workflows faster. You can also use dynamic creative optimization (DCO) capabilities that integrate copies, graphics, and other elements within an ad unit based on viewer data in real-time. Ads are created based on pre-defined rules, which can help you personalize your ads based on who the ads are being displayed to for better engagement.
Multiple Ad Experiences
One of the most significant benefits of using the right ad builder is that you get access to a range of multiple, high-performing ad formats that you can use to elevate the ad experience you deliver to your audience. Using parallax ads, carousels, surveys, 3D viewing experiences, and in-banner video ads, you can ensure that you deliver an engaging experience to your audience.
Choosing the right advertising platform should be based on your needs and marketing goals. The platform should also be cost-effective, offer you complete control over your digital marketing efforts, and help maximize the effectiveness of your ad campaigns through detailed performance tracking, reporting, and analytics, while allowing you to make changes to live campaigns in real-time to optimize their performance.
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